Tier 1 · The Business Blueprint
You don't have a knowledge problem.
You have a system problem.
This is the system.
The complete business architecture for building a profitable wellness vertical inside your aesthetic practice — menu, team, patient journey, SOPs, marketing, and profitability. Self-paced.
Built from the operating playbook of a practice already doing this at scale. You bring the clinical instincts; Tier 1 brings the blueprint.
Enroll in Tier 1 — $1,997Lifetime access.
Inspiration doesn't build a practice. Infrastructure does.
Most providers have sat in a great talk, felt the spark, and gone home to a blank page — no menu, no pricing model, no patient journey, no SOPs, no marketing engine, no idea who to hire first. That gap is where wellness practices die. Tier 1 closes it with the actual systems: what to offer, who to hire, what to charge, how to convert the patients you already have, and how to run the business month to month.
Seven modules. One complete operating system.
Module 1 · The Fusion Framework
The wellness opportunity for aesthetic providers, the integrated practice model, the wellness patient profile, and the competitive advantage only an aesthetic brand has.
Module 2 · Your Wellness Menu
What services to offer, the selection framework, the anti-overwhelm 90-day launch sequence, and the scope/legal framework.
Module 3 · Building Your Wellness Team
The roles that make wellness run, how to select and credential providers, hiring for the wellness mindset, and compensation that aligns incentives without compliance exposure.
Module 4 · The Elite Patient Journey™
The wellness consultation framework, converting your existing aesthetic patients without it feeling like an upsell, the onboarding experience, and the long-term retention system.
Module 5 · Operations & SOPs
Core SOPs, consent and documentation, lab workflow and pharmacy coordination, and configuring your EMR and tech stack for wellness.
Module 6 · Marketing & Lead Funnels
Wellness marketing vs. aesthetic marketing, content that converts, the internal launch to your existing list, and the full wellness lead funnel.
Module 7 · Profitability & Revenue Architecture
Pricing wellness services, the membership model, labs/supplements/retail margin, and what a healthy wellness P&L looks like at 6, 12, and 24 months.
By the end, you don't have notes. You have a built wellness practice on paper.
Services defined. Pricing built. Patient journey mapped. Team structured. Operations documented. Marketing live. The legal framework in place. You'll know exactly what to offer, who to hire, what to charge, how to convert your existing patients, and how to run it month to month.
Your guide
The blueprint of a practice that actually runs both sides.
Jessica Christy, PA-C, built Beauty Culture, Cultured Wellness, and Cultured Connect — aesthetics and concierge functional medicine, operating together every day. Tier 1 is the business system that made it possible, documented for you to install.
Is Tier 1 the right step?
A fit if you…
- Own or lead a practice and can act on what you build
- Want recurring wellness revenue inside your existing business
- Want systems, not more tactics
Maybe not yet if you…
- Want the clinical protocols and patient conversations first — start with Tier 2 or the Bundle
- Aren't in a position to implement this year
Install the system.
Want the clinical training too? The Tier 1 + 2 Bundle is $3,997 — almost $1,000 less than buying both separately.
Questions
Good to know
Is this clinical training?
No — Tier 1 is the business system. The clinical protocols and patient conversations live in Tier 2. Most providers want both, which is why the Bundle exists.
Can I really build this without hiring a clinical director?
That's the point of Tier 1 — it shows you the roles, the hiring, and the structure so you build a real team without guessing.
Will this work for my specific practice?
The frameworks are built to adapt — menu selection, pricing, and the 90-day launch sequence all flex to your patient base, your state's scope, and your existing team.
How long do I have access?
Lifetime access, including updates.
Where to go from here
The Complete Bundle
Add the clinical side and save almost $1,000. Tier 1 + Tier 2 together for $3,997.
See the BundleThe Mastermind
Want it built with you — in the room, in months not years? Join the founding cohort.
Buy Now